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(A.K.A. Non-Original Rants)

–Co-opting good stuff from all over the ‘Net and maybe some original thoughts—ΜΟΛΩΝ ΛΑΒE

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Woke Gillette strikes again

Remember when Gillette decided to go woke with its commercials?

Disgusting. And thus I have, since then, never purchased a Gillette shaving product (Venus razors are Gillette as well).

Now they have a commercial for their new ‘body shaver’. Which shows guys shaving their chests, sides and also a dude shaving his underarm. Because no man in the world, unless he is a professional swimmer, would do that. Trannies and drag queens do though.

Gillette tried to regain all of the ground it lost in 2019 by being woke asshats. And then they try to sneak this piece of normalization into their ad. Did they think that no one would notice?

Glad I made the switch a long time ago. They obviously cannot be taught.

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Midwest Chick

16 responses to “Woke Gillette strikes again”

  1. boneman1959 Avatar
    boneman1959

    I worked with Bicyclists that competed at the national level years ago. They also shave everything to mitigate drag.

    I also will never procure any Gilette product.

    I stick with Shick cuz it rhymes with… uh… It rhymes with slick… yeah. Slick…. that’s it. And it’s always a slick close shave that Real Men of Genius aspire to.

    On that note… is anyone else in here “seasoned” enough to remember the “Goodbye Nick” ads back in the day?

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  2. Richard Ward Avatar
    Richard Ward

    Football players and others will shave arms and legs where tape may be applied during practice or games. Seems like these tough guys don’t like pulling hair off their bodies when you yank the tape off.

    Liked by 2 people

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  3. crazyeighter Avatar
    crazyeighter

    Richard, I wonder how they’d get through a Brazilian Wax…

    Liked by 1 person

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  4. Shave Avatar
    Shave

    They lost me with an even earlier commercial that showed ladies shaving their faces and saying, what’s the big deal, guys?

    Well, as a razor manufacturer, one should know “shaving” an already smooth surface is not at all the same as shaving thick stubble, an act that can easily generate razor burn and major irritation if done poorly.

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  5. wv citybilly Avatar
    wv citybilly

    I grew a beard to my belly button.

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  6. James Avatar
    James

    WV,I take it your a Billy Gibbons fan?!

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  7. Lokki Avatar
    Lokki

    “Sometimes a cigar is just a cigar” and a razor should never be anything more than a razor.

    But Gillette couldn’t be satisfied with that. They had to use their product to carry a social message. This was an unforced error. I have read that this “pride flag” waving cost them some billions of dollars both in short-term sales losses and in permanent loss of market share. People who had purchased Gillette without any thought towards a competitor now actively looked for an alternative, and found those alternatives just as good, and cheaper.

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  8. Milton Avatar
    Milton

    Mister Market will not be fooled.

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  9. Nemo Avatar
    Nemo

    This is what happens to companies that hire newly minted marketing genius’ who have no real life experience or women who have invaded men’s spaces since that little change to the Constitution.

    These kinds of people have never heard of the term “If it ain’t broke don’t fix it” because fixing stuff that ain’t broke always has unforeseen consequences.

    If marketing folks had learned anything from these debacles going all the way back to New Coke, they’d understand that you don’t mess with the existing customer base because of a new concept or movement that is only supported by a fringe element of society.

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  10. Grumpy Avatar
    Grumpy

    Just sat NO….to Gillette (and any other woke entity)

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  11. greggbc Avatar
    greggbc

    You can get a decent double edge safety razor for arould $50. I buy Persona blades in a 100 blade package. The cost shipped runs about 20 cents a blade. I put in a new blade on Sunday so 20 cents a weeks to shave.

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  12. Old NFO Avatar
    Old NFO

    Didn’t see it, don’t care, since I no longer buy their products.

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  13. Tennessee Budd Avatar
    Tennessee Budd

    I haven’t bought a Gilette product since those ads. Woke should equal broke.

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  14. steves6 Avatar
    steves6

    Owned by P&G. Whole lot of product brands you could boycott.

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  15. Bennie Sprouse Avatar
    Bennie Sprouse

    I need an AI app to keep track of the crap I’m boycotting! DEFINITELY not any Gillette crap!

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  16. Don Curton Avatar
    Don Curton

    I take a homemade Bowie knife, strop it on a length of leather to get it razor sharp, and then shave (dry, mind you) ala Crocodile Dundee style. That’ll show them.

    Actually, I’d name the brand of razor but as soon as I did, someone will tell me that brand is also owned by P&G or something worse and there you go. I’ll have to shop for something else. It’s so pervasive that it’s almost impossible to avoid.

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