Or at least has been taught a lesson that if you sell something, that means you no longer control it.
Ben and Jerry sold their ice cream company to Unilever a while back to the tune of $236 million dollars. But they wanted to have their ice cream and eat it to so they tried to put a clause in the contract saying that they could still push their woke ideologies on ice cream lovers around the world.
Well it turned out that woke doesn’t sell and sales started dropping (personally I haven’t eaten Ben and Jerry’s ice cream in decades). So they were told to cut it out by the folks who own the company.
Here’s the money quote from Jerry who decided to take his marbles (what’s left of them) and go home:
“it’s profoundly disappointing to come to the conclusion that that independence, the very basis of our sale to Unilever, is gone.”
Really, so if you sell something to someone else, you lose your independence in exchange for a butt-ton of cash? Gasp, shock!
Unilever has been trying to deal with these wokesters as best as they could, actually selling part of B&J to someone else when they refused to sell their products in the West Bank. And now they are rolling Ben & Jerry’s into a new ice cream company.
Further, the London-based Unilever, which also owns Dove soap and Hellmann’s mayonnaise, is spinning off its ice cream holdings into a new company called the Magnum Ice Cream Company.
An official with that company said it is grateful to Cohen and Greenfield for their years of work, but it was “not aligned with his viewpoint,” the report said.
“We disagree with his perspective and have sought to engage both co-founders in a constructive conversation on how to strengthen Ben & Jerry’s powerful values-based position in the world,” the spokesperson told the outlet.
I actually find this to be highly amusing for some reason. But I’ll still stick with other brands of ice cream.
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